Wednesday, April 22, 2009

Unboxing of the new Mac Book

I went to Micro Center to pick up my new Mac Book and was handed a bland brown box. I joked with the attendant that Apple must feel the pinch of the recession if they are resorting to this type of packaging, but he assured me that there was another box inside.

I made my way back to the office, opened the brown box, and was greeted by a small, stylish box enclosing my new purchase. "Now that's the Apple that I've come to know," I thought, as I quickly cut the seal and opened the box.

Luckily, I work with a guy who has owned Apple's since he was out of university and he gave me quick primer in the differences between Mac's and PC's. So far so good.

Now I'm taking a few sips of my coffee in Barne's and Noble, while typing on my MacBook. Is this what it feels like to be in the Apple "in crowd?" Guess so... stay tuned.

Like Eve, I have decided to take a bite from the Apple

Yep, I'm taking the plunge. As of this morning, I purchased a Mac Laptop from Micro Center in St. David's. I'm heading over to pick it up in a few hours and I'm quite excited about this!

It's funny, because my first computers were Apple's and I had the very first Mac. Do you remember the 128K box with an integrated black and white monitor? Yep, I had one of those! My memories are fond of that machine and I always did like the OS... it was definitely ahead of it's time. However, I forget why I drifted from Mac's and joined the mainstream PC crowd. My home computer is a quad core Dell gaming rig on steroids and I've been reluctant to try out Apple products. The iPhone experience has been very satisfying and my need for a laptop had me seriously thinking about an Apple; however, the pricing was always shying me away from the product. That is no longer a problem, since Micro Center is offering a $200 rebate on this Mac Laptop.

So, the journey begins in a few hours. I'll periodically update my blog with my experiences and I'll let you all know how my Apple experience compares with my PC experience.

Monday, April 20, 2009

Who to follow on Twitter for SEO, Adsense, and Small Business Advice

There is a lot of noise on Twitter, but I find that the following people have useful information that could help you in your efforts to optimize your Adsense and SEO efforts, as well as provide small business advice.

@jenstar - Best known as AdSense guru but also do SEM / SEO.

- Niche Marketing, Internet Marketing, Link Building, SEO

@LocalNa8ion - Local Internet Marketing for Small Business

@jessicabowman - In-house SEO Advocate Strategist

@dannysullivan - Editor of, covering Google, SEO, PPC all aspects of search engines and search marketing.

- Small Business Tools: great site featuring tools and advice for entrepreneurs.

- Small Business Tools: great site featuring tools and advice for entrepreneurs.

@ducttape - Small business marketing and digital technology coach and author of Duct Tape Marketing

@whatworks - The best how-to advice and resources for managing & growing your business. From Editor Dan Kehrer.

@sernovitz - The Word of Mouth Marketing Guy


Wednesday, April 8, 2009

Adsense increases the limit of their competitive ad filter

This is an utter godsend for me. As reported over at Jensense, Google has increased their competitive ad filter from a list of 200 URLs to 500 URLs. This is fantastic, as I easily hit the 200 cap while filtering out MFA's, LCPC's, and our competitors from our 15,000+ sites.

Monday, January 26, 2009

Careerbuilder Super Bowl Ad Preview

I stumbled across this while catching up a few posts from a few advertising blogs that I follow. This ad is hilarious!

Monday, September 8, 2008

Search Camp Philly 2008 – Social Networks for Business 101

Social Networks: They connect people at a low cost; this can be beneficial for entrepreneurs and small businesses looking to expand their contact base. They often act as a customer relationship management tool for companies selling products and services. Social Networks play a big part in where customers can talk about you, both in a positive and negative way.

Recommended forum software

Microblogs – Gives a business the means to send out quick communications about products and services via text messaging, instant messaging, email, MP3 and via the web.
Recommended Microblogs:
Social Brand Index - Which companies are using Twitter.

Twitter Search - - find out who is talking about what. Conduct a search on your personal name or your company name.

Yahoo Social Media Firehose - - This is a big, fat, wide-reaching net of social media searches to alert you every time your brand or product is mentioned by anybody on a slew of social media sites, including flickr, twitter, friendfeed, digg etc.