Delicious Bookmarks - http://www.delicious.com/wilreynolds - SEO Bookmarks by the course instructor.
MSN Adlab - http://adlab.msn.com – SEO tool suite featuring:
Audience Intelligence Tools
- Demographics Prediction – Predict a user’s age, gender and other demographic information, based on their online behavior.
- Detecting Online Commercial Intention – Predict customer intention to do a transaction based on their search queries or recently visited URLs.
- Local Ads on PC – Delivers relevant local ads based on a user’s current location.
- Explore MSN – Analyze publisher website content and its audience for ad placement and targeting.
- Entity Association Graph - Explore the correlations among entities when they co-occur within a query or user session.
- Keyword Group Detection - Given a word or phrase, find a set of similar words among the online queries.
- Keyword Mutation Detection - Detect frequent misspellings or alternative spellings of the same keyword in search query logs.
- Keyword Forecast - Forecast the impression count and demographic predictions using a selected list of keywords.
- Search Funnels - Analyze and visualize user search sequences in the form of funnels.
- [Graduated]Keyword Service Platform (KSP) - Keyword Services Platform (KSP) contains a set of algorithms that dig into various data sources and provide keyword intelligences through a set of Web services APIs.
- People Name Detection - Detect names of people in a query.
- Product Classification - Classify products into categories.
- Cross-Language Keyword Suggestion - Suggest relevant queries in a different language based on the query logs.
- Content Categorization - Classify websites into categories.
- Detecting Geographical Location - Provide additional location details in a search query.
- Entity Analysis - Analyze multiple-word entities in a search query.
- Sensitive Webpage Detection - Detect whether a Web page contains sensitive content.
- Context-based Acronym Resolution - Expand acronyms and abbreviations based on related search keywords.
- Ad Text Writer - Automatically generate text ads for an input URL.
- Video Hyperlink – Employ user interaction to get more information about objects in a video.
- Social Video – Add and share comments on video frames.
Keywords
http://www.keyworddiscovery.com/search.html - Free keyword discovery tool to find keywords based on search terms.
http://www.google.com/trends/hottrends?sa=X – Subscribe to “Hot Trends” in order to get updates on hot search terms.
http://www.google.com/insights/search/ - Google Insights for Search. Compare volume search patterns across specific regions, categories and time frames. Also has the ability to identify trends associated with seasonality.
MSN Adcenter Plugin for Excel 2007 – Open an account on https://adcenter.microsoft.com/ for $5 and download this plug-in to use inside Excel 2007. Combines the power of keyword research with the filtration ability of Excel.
InLinks
Yahoo Site Explorer - http://siteexplorer.search.yahoo.com/ Displays the number of inlinks and who is linking to your site.
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