Search Camp Philly 2008 – SEO vs. PPC vs. Social Media

Basic Block and Tackle SEO

Make sure that you have taken care of the following:

• Title Tags
• H1 Tags
  
• URL renaming with words - make sure that URLs contain words instead of cryptic nonsense.
• 301’s
• 404’s
• “Linking”
• Re-Architect site based on key word competencies
  

Advanced Linking

What to do while you are doing PPC & Social Media:
***Enter the following exactly as indicate, but replace the variables in brackets

• Link: http://www.[Domain].com intitle: [Keyword]
• Link: http://www.[Domain].com + SEOQuake -This will provide a wealth of information including:

1. Google PR – Google PageRank of current page
2. Google Index - Number of indexed pages. Google version.
3. Google link - Number of links, pointing to the current page. Google version (Except links from concerned domain).
4. Google cachedate - Date of current Google cache.
5. Yahoo Index - Number of indexed pages. Yahoo version.
6. Yahoo link - Number of links, pointing to the current page. Yahoo version (Except links from concerned domain).
7. Yahoo Linkdomain (LD) - Number of links, pointing to the current domain. Linkdomain (LD) operator finds pages linking to domain, as opposed to link which finds references to a single page. Yahoo version.
8. Yahoo Linkdomain2 (LD2) - Number of links, pointing to the current domain (2-level domain). Linkdomain2 (LD2) operator finds pages linking to an entire domain, as opposed to linkdomain (LD) which finds references to a current domain (subdomain for example). Yahoo version.
9. Yahoo Directory - Domain presence in the Yahoo Directory.
10. MSN Index - Number of indexed pages . MSN version.
11. MSN link - Number of links, pointing to the current page. MSN version (Except links from concerned domain).
12. MSN Linkdomain (LD) - Number of links, pointed to the current domain. Linkdomain (LD) operator finds pages linking to domain, as opposed to link which finds references to a single page. MSN version.
13. MSN Linkdomain2 (LD2) - Number of links, pointing to the current domain (2-level domain). Linkdomain2 (LD2) operator finds pages linking to an entire domain, as opposed to linkdomain (LD) which finds references to a current domain (subdomain for example). MSN version.
14. Yandex CY - Yandex Rank of current page.
15. Yandex index (russian SE) - Number of indexed pages. Yandex version.
16. Yandex link - Number of links, pointing to the current page. Yandex version.
17. Yandex catalogue - Domain presence in the Yandex Directory.
18. Rambler index (russian SE) - Number of indexed pages. Rambler version.
19. Rambler top100 - Domain presence in the Rambler top100 catalogues
20. DMOZ Directory - Domain presence in the Dmoz Directory.
21. Alexa Rank - Traffic estimation index
22. WebArchive age - First date in Archive.org
23. Del.icio.us index - Link to del.icio.us history for current url.
24. Technorati index - Link to Technorati history for current url.
25. Digg index - Link to Digg history for current url.
26. IP lookup - Current domain IP.
27. Whois link - Link to the Whois record of current domain.
28. View source - Link to the source code of current web page.
29. Check robots.txt - Check if robots.txt file exists and if it does show link to it.
30. Page links - Dispaly quantity of internal/external links with the link to the link list.
31. Baidu index - Number of indexed pages. Baidu version
32. Baidu link - Number of links, pointing to the current page. Baidu version
33. Wikipedia (EN) - Number of search results found in Wikipedia (EN)
34. Ask index - Number of indexed pages. Ask version.
35. Bloglines - Number of search results found in Bloglines
    

Inexpensive Market Research

• http://www.ASK500.com - Cheap market research. Ask 500 people for their opinion.