Social Networks: They connect people at a low cost; this can be beneficial for entrepreneurs and small businesses looking to expand their contact base. They often act as a customer relationship management tool for companies selling products and services. Social Networks play a big part in where customers can talk about you, both in a positive and negative way.
Microblogs – Gives a business the means to send out quick communications about products and services via text messaging, instant messaging, email, MP3 and via the web. Recommended Microblogs:
Twitter Search - http://search.twitter.com/ - find out who is talking about what. Conduct a search on your personal name or your company name.
Yahoo Social Media Firehose - http://pipes.yahoo.com/update_maker/social_media_fire_hose - This is a big, fat, wide-reaching net of social media searches to alert you every time your brand or product is mentioned by anybody on a slew of social media sites, including flickr, twitter, friendfeed, digg etc.
Make sure that you have taken care of the following:
Title Tags
H1 Tags
URL renaming with words - make sure that URLs contain words instead of cryptic nonsense.
301’s
404’s
“Linking”
Re-Architect site based on key word competencies
Advanced Linking
What to do while you are doing PPC & Social Media: ***Enter the following exactly as indicate, but replace the variables in brackets
Link: http://www.[Domain].com intitle: [Keyword]
Link: http://www.[Domain].com + SEOQuake -This will provide a wealth of information including:
Google PR – Google PageRank of current page
Google Index - Number of indexed pages. Google version.
Google link - Number of links, pointing to the current page. Google version (Except links from concerned domain).
Google cachedate - Date of current Google cache.
Yahoo Index - Number of indexed pages. Yahoo version.
Yahoo link - Number of links, pointing to the current page. Yahoo version (Except links from concerned domain).
Yahoo Linkdomain (LD) - Number of links, pointing to the current domain. Linkdomain (LD) operator finds pages linking to domain, as opposed to link which finds references to a single page. Yahoo version.
Yahoo Linkdomain2 (LD2) - Number of links, pointing to the current domain (2-level domain). Linkdomain2 (LD2) operator finds pages linking to an entire domain, as opposed to linkdomain (LD) which finds references to a current domain (subdomain for example). Yahoo version.
Yahoo Directory - Domain presence in the Yahoo Directory.
MSN Index - Number of indexed pages . MSN version.
MSN link - Number of links, pointing to the current page. MSN version (Except links from concerned domain).
MSN Linkdomain (LD) - Number of links, pointed to the current domain. Linkdomain (LD) operator finds pages linking to domain, as opposed to link which finds references to a single page. MSN version.
MSN Linkdomain2 (LD2) - Number of links, pointing to the current domain (2-level domain). Linkdomain2 (LD2) operator finds pages linking to an entire domain, as opposed to linkdomain (LD) which finds references to a current domain (subdomain for example). MSN version.
Yandex CY - Yandex Rank of current page.
Yandex index (russian SE) - Number of indexed pages. Yandex version.
Yandex link - Number of links, pointing to the current page. Yandex version.
Yandex catalogue - Domain presence in the Yandex Directory.
Rambler index (russian SE) - Number of indexed pages. Rambler version.
Rambler top100 - Domain presence in the Rambler top100 catalogues
DMOZ Directory - Domain presence in the Dmoz Directory.
Alexa Rank - Traffic estimation index
WebArchive age - First date in Archive.org
Del.icio.us index - Link to del.icio.us history for current url.
Technorati index - Link to Technorati history for current url.
Digg index - Link to Digg history for current url.
IP lookup - Current domain IP.
Whois link - Link to the Whois record of current domain.
View source - Link to the source code of current web page.
Check robots.txt - Check if robots.txt file exists and if it does show link to it.
Page links - Dispaly quantity of internal/external links with the link to the link list.
Baidu index - Number of indexed pages. Baidu version
Baidu link - Number of links, pointing to the current page. Baidu version
Wikipedia (EN) - Number of search results found in Wikipedia (EN)
Ask index - Number of indexed pages. Ask version.
Bloglines - Number of search results found in Bloglines
Ask for links back to your site. Only do this on a limited basis where the link adds value to your site.
3. Social Community
Use social media to show that you are truly an authority and deserve to be treated as such.
4. Free Links Recommended sites:
Squidoo – http://www.squidoo.com – is a website designed to make it easy for anyone, for free, to set up a single page on a topic he or she knows or cares a lot about.
Yahoo Answers – http://answers.yahoo.com – a community-driven knowledge market website that allows users to both submit questions to be answered and answer asked questions from other users.
Linked In – http://www.linkedin.com – is a business-oriented social networking site used for professional networking.
DMOZ – http://www.dmoz.org – also known as the Open Directory Project. It’s a multilingual open content directory of the World Wide Web likes owned by Netscape that is constructed and maintained by a community of volunteer editors.
5. Be Creative
Provide unique content
Evoke emotion
Be different when asking for your product/service to be reviewed.
SearchStatus – https://addons.mozilla.org/en-US/firefox/addon/321 - Display the Google PageRank, Alexa rank, and Compete ranking anywhere in your browser, along with fast keyword density analyzer, keyword/nofollow highlighting, backward/related links, Alexa info and more.
Xenu Link Sleuth – http://home.snafu.de/tilman/xenulink.html#Download – Checks websites for broken links. Link verification is done on "normal" links, images, frames, plug-ins, backgrounds, local image maps, style sheets, scripts and java applets. It displays a continuously updated list of URLs which you can sort by different criteria. A report can be produced at any time.
Demographics Prediction – Predict a user’s age, gender and other demographic information, based on their online behavior.
Detecting Online Commercial Intention – Predict customer intention to do a transaction based on their search queries or recently visited URLs.
Local Ads on PC – Delivers relevant local ads based on a user’s current location.
Explore MSN – Analyze publisher website content and its audience for ad placement and targeting.
Keyword Research Tools
Entity Association Graph - Explore the correlations among entities when they co-occur within a query or user session.
Keyword Group Detection - Given a word or phrase, find a set of similar words among the online queries.
Keyword Mutation Detection - Detect frequent misspellings or alternative spellings of the same keyword in search query logs.
Keyword Forecast - Forecast the impression count and demographic predictions using a selected list of keywords.
Search Funnels - Analyze and visualize user search sequences in the form of funnels.
[Graduated]Keyword Service Platform (KSP) - Keyword Services Platform (KSP) contains a set of algorithms that dig into various data sources and provide keyword intelligences through a set of Web services APIs.
Content Analysis Tools
People Name Detection - Detect names of people in a query.
Product Classification - Classify products into categories.
Cross-Language Keyword Suggestion - Suggest relevant queries in a different language based on the query logs.
Content Categorization - Classify websites into categories.
Detecting Geographical Location - Provide additional location details in a search query.
Entity Analysis - Analyze multiple-word entities in a search query.
Sensitive Webpage Detection - Detect whether a Web page contains sensitive content.
Context-based Acronym Resolution - Expand acronyms and abbreviations based on related search keywords.
Ad Text Writer - Automatically generate text ads for an input URL.
Video & Interactive Media Tools
Video Hyperlink – Employ user interaction to get more information about objects in a video.
Social Network Tools
Social Video – Add and share comments on video frames.
http://www.google.com/insights/search/ - Google Insights for Search. Compare volume search patterns across specific regions, categories and time frames. Also has the ability to identify trends associated with seasonality.
MSN Adcenter Plugin for Excel 2007 – Open an account on https://adcenter.microsoft.com/ for $5 and download this plug-in to use inside Excel 2007. Combines the power of keyword research with the filtration ability of Excel.
I have over 13 years of IT experience in software implementations, online business development, online advertising, Google Adsense, online marketing, and project management.
